Spotlight on The Culture and Business of French Wines

Spotlight on The Culture and Business of French Wines

Ever dreamed of being an expert in wine? Do you want to learn how to discern the difference between a Bordeaux and a Bourgogne, using nothing but your nose and your palate? Launched in Spring 2014, this new AUCP Aix course offers the fundamentals for becoming a connoisseur of French wines and the basics for launching a marketable career as a sommelier, wine merchant, or wine guide. An integral part of the living landscape of France, the vast assortment of quality wines, made and consumed in traditional ways, also provides a privileged window onto the country’s history and deep cultural values.
Students will acquire substantial knowledge in four domains, allowing them to:

  • Distinguish the most noble grape varietals of France’s major wine-producing regions (Bordeaux, Bourgogne, Côtes du Rhône, and Champagne);
  • Decipher the indicators of quality communicated in a wine label;
  • Comprehend the complex process of wine-making;
  • Identify a wide range of the sensorial qualities of wine using the colorful and rich language of a true wine connoisseur.

57_St Ser Winery Visit


The class requires the assimilation of historical context and fact, technical processes, classification systems and legislation, and includes weekly tastings and two field trips to local wineries.

Certificat of Competence Culture & Business of French Wines


In addition to the three university credits, students receive a Certificate of Competence based on a blind tasting and their final course grade, offered in conjunction with l’Institut d’oenologie d’Aix-en-Provence.

The Culture and Business of French Wines course is offered exclusively at the AUCP in Aix-en-Provence.


Does this class sound liek the one for you? Check out the syllabus, here. Or take a look at past class field trips to local vineyards Domaine Saint Ser and Chateauneuf-du-Pape. Otherwise, if you’re ready to go, apply now!