The Aix-Marseille Université has launched an innovative advertising campaign. The primary goal of this initiative (relatively rare for a French univeristy) is to increase notoriety and attract motivated students.
The ad campaign, created and implemented by the university’s in-house communication department, focuses on students attaining their career goals. The common thread is childhood dreams. Campaign visuals show university students holding children’s drawings of what they want to be when they grow up: from becoming a doctor, or a lawyer, to discovering a star or having the world as their office.
« We wanted to play on the idea of a dream, which is poetic and calls on our emotions, as well as on the fact that our dreams, our calling, can become reality in a practical way, through higher education provided by our university. »
Amandine Comte, Graphic artist of the AMU ad campaign
Aix-Marseille University at a Glance
Initially founded in 1409, today the Aix Marseille University encompasses the University of Provence, University of the Mediterranean, and Paul Cészanne University. It is is the largest university of the Francophone world in terms of its student body, faculty, staff, and budget.
Aix-Marseille University has nearly 71,000 students including 10,000 international students, spread over five main campuses (one in Aix and four in Marseille). The university counts 7,680 faculty and staff members, 12 doctoral schools and nearly 3,650 PhD students. Aix-Marseille University is home to 130 research facilities – 117 research units and 13 federative research structures – linked to France’s biggest research institutions (CNRS, INSERM, IRD, INRA, CEA).
Direct Enrollment at the AMU
Reserved for qualified Spring or Full-Year students in Aix, the AUCP direct-enrollment option allows students to select from a wide variety of classes at the Faculté de Lettres of AMU located in Aix. No audits are permitted, and students enroll in a minimum of two or a maximum of four courses at AMU for the semester.
Unlike most so-called direct enrollment programs, the AUCP does not work with « institutes for foreign students » annexed to major French universities. AUCP participants attend classes directly alongside French students.
To qualify for Direct Enrollment at either AMU or Sciences Po, students must demonstrate an incoming advanced level in French, corresponding to a minimum of B2 on the CEFR (Common European Framework of Reference for Languages) as validated by the TEF (Test d’évaluation de français) which all AUCP students take on the first day of orientation.
Students enrolled in Aix-Marseille Université are encouraged to take advantage of over 50 different sporting activities ranging from archery to modern dance, fencing and karate. Participation is free of charge with their university enrollment and completes the AUCP “personal activity” requirement.
Full year students may be required to return in early January for Fall final exams; in this case, a supplementary housing fee of 25€ per night will be charged for the extended stay.
Registration for university courses takes place on-site, in consultation with the AUCP director. Students wishing to enroll at AMU should indicate this intention in their application materials.
Photo gallery credit: Aix-Marseille Université